Rich 65% dark chocolate is infused with the superfood zing of African Baobab powder and topped with a sprinkling of salted cocoa nibs to create a savory crunch that gives way to natural notes of red fruit. This unique square-shaped textured packing matches the carefully selected and created single origin chocolate for your enjoyment.
Baobab (pronounced BEY-oh-bab) is the exceptional superfruit of Africa's 'Tree of Life'. It is the only fruit in the world that dries naturally on the branch! Baking in the sun for 6 months, baobab’s prickly green, furry coating transforms into a smooth brown, coconut-like shell. Inside it’s hard casing (we use a hammer to crack it open) the pulp is naturally dehydrated. We simply harvest and sieve to produce a 100% natural and organic superfood powder that is exceptionally nutrient-rich, providing a wide range of health benefits.
Baobab is high in vitamin C, which helps the body absorb other nutrients more easily. Even more, it plays an important role in protecting skin and hair. This fruit also includes high levels of potassium, magnesium, and calcium, which are electrolytes that stimulate muscles and nerves as well as regulate body fluids. Also rich in dietary fiber, baobab can support digestion and improve satiety, meaning you'll feel full longer.
65% Dark Chocolate Madagascar Single Origin
MIA chocolate is exclusively crafted with fine flavor cocoa from Northwest Madagascar. The fine flavor classification is awarded to the top 10% of cocoa globally for the unique taste profile it creates in chocolate! Thanks to rich volcanic soil and traditional farming techniques, MIA chocolate is infused with the nuanced natural red fruit notes that place Madagascar among the top-quality cocoa producers in the world.
Crafted with cocoa beans from just one region, our single-origin chocolate is produced bean-to-bar, with the entire process - from roasting, shelling, and grinding to tempering and packaging - taking place under one roof. This way, we can ensure each bar's premium quality and unique flavor of the terrior.
Made in Africa: The MIA mission
Each and every item that carries the MIA name is entirely crafted by communities in Africa. In the world of chocolate, the MIA approach stands in stark contrast to 99% of products on the market that are made far from the cocoa source, limiting impact to farms. MIA is made from bean-to-bar in Africa to create four times more value than the export of raw cocoa and support skilled jobs in the process, from chocolate making to printing to the service industry.
We’re honored to collaborate with Proudly Made in Africa to ensure that products aren’t just made in Africa, but are primarily done so with locally sourced ingredients and materials, creating more jobs on a continent where a single income can support an entire family.
Artisan chocolate crafted in Africa
Part art and part science, chocolate-making has long been the domain of countries far from the source of the tropical cocoa crop at the heart of this treat, but times are changing. MIA is all about finding and collaborating with the best entrepreneurs on the African continent to produce mouth-watering foods that fulfill our brand promise: amazing flavors that do good.
We are proud to produce MIA single-origin chocolate bean-to-bar at the source in Madagascar, with the entire process – from roasting, shelling, and grinding to tempering and packaging – taking place under one roof. This way, we can ensure each bar’s premium quality and unique flavors of the terroir.
Thanks to exceptional cocoa and expert chocolate making, MIA has received 5 Great Taste Awards and is recognized as a Great Taste Producer by the Guild of Fine Foods in London. Great Taste Awards include: Candied Orange (65% dark chocolate), 75% Dark Chocolate, 100% Cocoa, Baobab & Salted Nibs (65% dark chocolate), and 65% Dark Chocolate Drops.
Fine flavor cocoa
Africa is home to a wonderfully rich variety of natural food resources, and we’re constantly discovering delicious new ingredients for our recipes. We avoid the use of GMOs and artificial flavors or preservatives, and champion taste by working with the freshest, best local ingredients wherever possible.
Exceptional cocoa genetics and an ideal climate paired with Madagascar’s small-scale farming tradition has earned Madagascan cocoa the classification of a fine flavor crop from the International Cocoa Organization. This flavor-based classification is awarded to just 10% of global production. MIA chocolate is produced with this fine flavor cocoa sourced directly from independent farmers in the Sambirano Valley of Northwest Madagascar.